Dampak Media Sosial Facebook dan Instagram Terhadap Kunjungan Wisatawan di Desa Wisata Tambakbulusan

Authors

  • Mulyono Mulyono Politeknik Negeri Jakarta
  • Mella Narolita
  • Abdul Rahman
  • Vita Ardiana

Keywords:

Social Media, Facebook, Instagram, Visit Decision, Digital Marketing

Abstract

The development of social media has changed the pattern of tourist promotion and visitation decisions, offering significant opportunities for local tourist destinations. This study aims to analyze the specific influence of Facebook and Instagram on increasing tourist visits, with a case study of Tambakbulusan Tourism Village, Glagah Wangi Beach, Demak Regency. The research method used is descriptive quantitative. Data were collected through questionnaires from 175 tourist respondents and analyzed using SmartPLS 3.0 software. The results of hypothesis testing proved that both social media platforms have a positive and statistically significant influence. Facebook has an influence with a t-value of 7.787 (p-value 0.000), and Instagram shows a stronger influence with a t-value of 8.390 (p-value 0.000). These findings confirm that digital promotion strategies through both platforms are effective in driving tourist visitation decisions. This study provides an empirical contribution to the digital tourism marketing literature, particularly for developing local tourist destinations. The practical implication of this study is the need for destination managers to optimize strategic content and engagement across both platforms to maximize promotional impact.

 

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Published

2025-11-25

How to Cite

Mulyono, M., Narolita, M. ., Rahman, A. . and Ardiana, V. (2025) “Dampak Media Sosial Facebook dan Instagram Terhadap Kunjungan Wisatawan di Desa Wisata Tambakbulusan ”, ReTII, pp. 125–130. Available at: https://journal.itny.ac.id/index.php/ReTII/article/view/6316 (Accessed: 19June2026).

Issue

2025: Prosiding Seminar Nasional ReTII ke-20 (Edisi Penelitian)

Section

Articles

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